domingo, 14 de diciembre de 2008

De la publicidad en Internet y la moda "Facebook"

"Members of social networks want to spend time with friends, not brands"; "a banner ad is universally disregarded as irrelevant if it’s not ignored entirely”; "just 3 percent of Internet users in the United States would willingly let publishers use their friends for advertising"; "all brands want consumers to be their friends..., but I don’t want to be best friends with a brand, it’s just stuff"; "advertisers distract users; users ignore advertisers; advertisers distract better; users ignore better”. Éstas son sólo algunas de las frases recogidas en el artículo "Advertisers Face Hurdles on Social Networking Sites", publicado hoy en "The New York Times". Altamente recomendado. Recuerda: las modas pasan; el sentido común acaba por imperar.

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