The New York Times se hace hoy eco de una nueva tendencia publicitaria que no deja de sumar casos: la utilización del cuerpo humano como cartel publicitario. Air New Zealand ha sido la última en probarlo. “My job at the end of the day as a publicist is not to personally get P.R. for my client”, asegura el publicista Peter Shankman en el artículo. “My job is to get other people to do it, and if I get people who want to talk about something on behalf of a client, and they go and recommend it to their friends using their trust factor, then that is the very definition of social marketing”.
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